It probably wasn’t just SB. But after our projects, Nike definitely cracked down

It probably wasn’t just SB. But after our projects, Nike definitely cracked down. I specifically remember getting an email from legal HR after the Oski collaboration. They were like, ‘Hey guys, we have new rules that are going to be set up because of stuff like this.’ My first gig was at Vans in California, so I met a ton of cool people and got connected. I began to understand the weight and importance of sneaker culture and collecting. Specifically, I was learning how performance and style intersected. The experience was eye-opening. Funnily enough, when it was time to graduate, one of my buddies at Vans ended up getting a gig at Nike SB. The Air Max 98 was essentially a chunkier, less fluid version of the Air Max 97, so the Air Max Plus easily stole the show in 1998. For his entry in the iconic Air Max lineup, industry vet Sean McDowell took cues from his Florida stomping grounds to clad the Plus — which debuted the Swoosh’s new Tuned Air technology — in palm tree-inspired moulded overlays and gradient executions that looked like the Sunshine State’s beautiful sunsets. A collaborative effort between two of Nike’s most esteemed designers, Tinker Hatfield and Bruce Kilgore (the man behind the Air Force 1), the Air Max 180 was named after its bigger and better Air cushioning bag, which now had 180 degrees of visibility and connected to the ground through the outsole.

The 1991 Air Max took center stage during the 1992 Summer Olympics in Barcelona, famously worn by Nike athletes including Michael Jordan. The quintessential ’90s ‘Ultramarine’ colorway was the first to hit shelves. The Nike Air Max for sale  Scorpion was added to the Air Max line in 2022. Centered upon the concept of “point-loading”—described as “great responsiveness, better sensation and improved cushioning”—the silhouette packs more Air than any other Nike sneaker in terms of pounds per square inch. The bulbous two-plate Air unit marks a notable aesthetic and practical departure from previous releases, hinting at where the series might be headed in the future. According to Nike, the Scorpion, while not a performance silhouette, was crafted for active city dwellers that are prone to arbitrary athletic bursts, be it light jogs or climbing steep stairs. Dressed in a Varsity Red suede upper, the sneaker features a black rubber tongue and heel pulltab, bringing the Chicago Bulls vibe to the AJ6.

The signature elements of the Air Jordan 6 are all there, from the tongue pouch to the lace locks, both of which feature Jumpman branding. Stitched into the heel, the Jumpman blends into the upper as it’s stitched on the heel in red. Black and Varsity Red are featured on the midsole, with black and icy translucent panelling on the outsole, paired with a red Jumpman to finish off the sneaker. 2023 is set to be a major year for the Footscape Woven. With more and more colourways expected to return over the next couple of months, we’ll also be getting some pretty major collaborations as well. During Paris Fashion Week, Chitose Abe teased a very chunky Sacai x Nike Air Footscape in three palettes. Rumour has it that Chris Gibbs’ Union LA and Jordan Brand will also be reuniting for an Air Jordan 1 that borrows elements from the hybrid sneaker. Yeah. Feels familiar doesn’t it? One of the very first things that you’ll notice about the Nike Air Max 95 ‘Stadium Green’ is just how similar it looks to the OG ‘Neon.’ An all-new colourway that has been on the radar since January, it features an almost identical palette and design. Coincidence? We think not. The precursor to the Air Max franchise.

A small air cushioning bag was encapsulated inside the heel of the 1979 Tailwind, making it the first Nike shoe to boast the now-ubiquitous Air tech. First debuting as a limited release in Hawaii for the Honolulu Marathon in 1978, a wider distribution followed the next year. Later Tailwind editions did feature the advent of visible Air, the first of which arrived in 1992 as the Nike Air Tailwind 92. For the Air Max 1’s 1990 follow-up, designer Tinker Hatfield wanted to hit the ground running and highlight the new silhouette’s bigger Air bag. Thus, he gave the kicks fluid lines throughout, while perfectly highlighting the Air window with bold ‘Infrared’ accents. The result is a shoe that looks like a masterpiece in motion, even when it’s standing still. I grew up in Southern California, so I was very much into skate culture. I was always a creative person – doodling in class when I was supposed to be studying. I remember for my 15th birthday asking for power tools so I could make stuff (when most of my friends were asking for an Xbox). But that kind of changed a little bit once Travis Scott wanted a Dunk. That was one that just landed on our laps, and we were like, ‘Uh-oh.’ After that, the projects were still cool, but they started to come from elsewhere. Over 40 years ago, Nike revolutionized the footwear industry with the introduction of its groundbreaking cushioning technology known as Air Max. It all started with NASA aeronautical engineer Frank Rudy, who first captured high-density gasses in a urethane air bag, and later brought the idea to Nike as a footwear cushioning concept.

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